In addition, use of chocolate as functional foods due to high nutritional value and stress relieving ability coupled with increase in seasonal and festival are likely to fuel market growth over the next six years. About 17% of production takes place in the Americas primarily South America and 9% from Asia and Oceania. This can range from Single User only one person will have the right to read or access the report , or Department License up to 5 persons , to Site License a group of persons based in the same company location , or Corporate License the entire company personnel based worldwide. . In response to rising demand in the chocolate industry and reduce dependency on imports, Indian cocoa producers have planned to increase domestic cocoa production by 60% in the next four years. The process involves harvesting coca, refining coca to cocoa beans, and shipping the cocoa beans to the manufacturing factory for cleaning, coaching and grinding.
Raw material costs have risen by more than 20 % in the last few years. The chocolate industry is also considered as the most popular product in the food processing sector. This includes dark, milk and white chocolates. Indian Chocolate Industry as today is dominated by two companies, both multinationals. Western Europe accounts for the largest market for chocolate followed by North America and Asia Pacific. Also, the implication of pricing, distribution strategies and impact of external environment has been recorded.
For many of the small, regional farmers that is too much time to invest without a return that may never come. The market share has decreased from 70-80% in view of entry of other international chocolate companies in the Indian market, however it is still significantly large. Chocolate market is segmented on the basis of products such as dark chocolate, milk chocolate and white chocolate. In India, Cadbury owns a market share of 66 %, significantly ahead of the other multinational company operating the same space for many years, Nestle India, as well as other national, international and regional brands like Amul and Ferrero. Globally the driver of growth continues to be changing tastes in Asian Pacific countries. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees. The brand name chosen is the umbrella brand as it was felt that the corporate name is recognized as a brand and not so much as an individual products.
Cadbury as of 2010 accounts for 31% value share in the market. Where are you buying your candy? While production has started to expand into more stable regions it has not yet become diversified enough to normalize the supply. Increasing per capita consumption of chocolates accompanied by growth of confectionery market is driving the demand for chocolates in India. The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. As per Euromonitor reports the total value of the chocolate market has grown by 3% to 5. The brand doesn't have any international lineage and is miniscule in terms of market share in chocolates and compared to the two other players Cadbury's and nestle. The per capita consumption of chocolates has almost trebled from 2005 to 2012.
Conclusion: Conclusion The per capita consumption of chocolate in India is 300 gram compared with 1. Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. A big issue facing the industry are cocoa prices hitting a 33% high in 2010 due to growing demands from the chocolate industry and a disappointing crop in the Ivory Coast, an important grower of cocoa. The study focuses on the marketing and the advertising, employed by Cadbury in the context of the Indian macro environment and industry structure. However, bitter taste of dark chocolate is likely to restrain its demand, particularly in countries such as India, Pakistan and Middle East nations. Quality Crafted Chocolate is an online business selling luxury, crafted chocolate our chocolate products are a boxed assorted chocolates for Holidays, birthdays, and more, we believe chocolate is a versatile gift for many occasions. Snickers and Galaxy are the most popular chocolates in India that are made by Mars.
Bars of moulded chocolates like amul, milk chocolate, dairy milk, truffle, nestle premium, and nestle milky bar comprise the largest segment, accounting for 37% of the total market in terms of volume. It was first introduced in the year 1936 in various countries including India, United Kingdom, Australia, South Africa, and Kuwait. It has exhibited continuously strong revenue growth of 34% and net profit growth of 24% throughout the 1990? There are certain local manufacturers who also play a significant role in the chocolate market due to proximity in non-metropolitan areas and increasing awareness among the consumers. Competition in the segment will get keener as overseas chocolate giants Hershey's and Mars consolidate to grab a bite of the Indian chocolate pie. Or do you just like it a lot? The company is one of the oldest and strongest players in the Indian confectionary industry with an estimated 68% value share and 62% volume share of the total chocolate market. Industry Structure and Dynamics 15. In the field visit, we had learnt about the knowledge and the information about the manufacturing process of chocolate.
Per capita consumption is around 160gms in the urban areas, compared to 8-10kg in the developed countries. In 1981-82, a new chocolate manufacturing unit was set up in the same location in Talegaon. Senses Dark and Senses Milk are the latest chocolate variants of KitKat. In 1995, Cadbury expanded Malanpur plant in a major way. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form.
As an online based company we have the opportunity to use our technology to tailor our packaging to our individual customers in ways never before possible. The report initially focuses on an examination of the industry environment and the product class. In rural areas, it is even lower. However, you can contact us to escalate this. This acquisition has helped Cadbury as well as Kraft Foods by increasing.